Privacy Policy for Jacobs Cake World
Last updated: June 25, 2026
Jacobs Cake World (“we”, “us”, or “our”) operates the website jacobscakeworld.co.uk.
We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, register for an account, or place an order for our cakes and pastries.
1. Information We Collect
We collect information that you provide directly to us, as well as information collected automatically when you use our website.
Personal Data You Provide
We may collect the following information from you:
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
- Username and password, if you create an account
- Order details, including products purchased, order notes, delivery preferences, collection details, dates, and time slots
- Messages, enquiries, feedback, or support requests you send to us
Information Collected Automatically
When you visit our website, we may automatically collect certain technical and usage information, including:
- IP address
- Browser type
- Operating system
- Referral URLs
- Pages viewed
- Links clicked
- Time spent on the website
- Device and browser characteristics
- Security and verification data used to prevent spam, fraud, and automated abuse
We may also use cookies and similar technologies to support website functionality, analytics, security, and user preferences.
2. How We Use Your Information
We use your personal data for the following purposes:
Order Fulfilment
We use your information to process orders, manage payments, arrange delivery or collection, calculate delivery fees, and send updates about your order.
Account Management
We use your information to create, manage, and secure your customer account, including login access, social login features, and account deletion options.
Website Improvement
We may use technical and usage data to monitor website performance, identify bugs, improve page speed, and understand how visitors use our website.
Security and Spam Prevention
We use security tools to help detect and prevent fake registrations, automated form submissions, checkout abuse, credential stuffing, and other harmful activity.
Marketing
We only send promotional emails, newsletters, or special offers where you have clearly opted in to receive them. You can unsubscribe from marketing communications at any time.
3. Legal Basis for Processing
If you are located in the UK or European Economic Area, we process your personal data under the following legal bases:
Contractual Necessity
We process your information where it is necessary to fulfil our contract with you, such as processing your order, taking payment, or arranging delivery.
Consent
We rely on your consent where required, such as for marketing emails or optional analytics and marketing cookies.
Legitimate Interests
We may process your information where it is necessary for our legitimate business interests, including website security, fraud prevention, spam protection, and service improvement.
4. How We Share Your Information
We do not sell or lease your personal data.
We only share your information with trusted third-party service providers who help us operate our website and provide our services.
| Service Provider | Purpose | Data Shared |
|---|---|---|
| WooCommerce | E-commerce functionality | Cart contents, order history, billing address, and shipping address |
| Stripe | Payment processing and fraud checks | Payment details processed securely by Stripe, billing address, and transaction information |
| Google Social Login | Social login authentication | Profile name and email address from supported login providers |
| Cloudflare / Google | Turnstile and reCAPTCHA security | IP address, browser information, and interaction behaviour |
| Google Analytics 4 | Website analytics | Aggregated session statistics and referral information |
| Microsoft Clarity | User experience analysis and bug tracking | Anonymised scrolls, clicks, and page interaction data |
These providers are only permitted to process your data for the purposes described and in accordance with applicable data protection laws.
5. Security and Spam Protection
To help keep your account, forms, and checkout secure, we use bot protection and anti-spam systems across our website, including login, registration, lost password, and checkout forms.
These systems may automatically analyse device information, browser characteristics, mouse movements, and network signals to detect automated scripts, fake registrations, and suspicious activity.
Where possible, genuine users are verified silently without needing to complete complex visual challenges.
6. How Long We Keep Your Data
We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy.
Order History
Order records may be retained where required for tax, accounting, audit, and legal purposes. This is typically up to 6 years in the UK.
Customer Accounts
Customer profile information is retained for as long as your account remains active.
If you wish to delete your account, you may use the Delete Account option inside your My Account dashboard. This allows you to permanently delete your customer profile, saved addresses, and active session cookies.
7. Your Privacy Rights
Depending on your location, you may have the following rights in relation to your personal data:
Access
You can request a copy of the personal data we hold about you.
Correction
You can ask us to correct inaccurate or incomplete personal data.
Erasure
You can request deletion of your customer profile and account details.
Restriction or Objection
You can ask us to restrict certain processing activities or object to processing in certain circumstances.
Data Portability
You can request a copy of your data in a structured, commonly used, machine-readable format.
To exercise any of these rights, please contact us at Jacobscakeworld@gmail.com or manage your profile through the My Account area.
8. Contact Us
If you have any questions, concerns, or requests about this Privacy Policy or how we handle your personal data, please contact us:
Email: Jacobscakeworld@gmail.com
Website: jacobscakeworld.co.uk
